Dear Apple, did you really just release a final version of Aperture that incorrectly rotates Nikon RAW files? Seriously?
Listen, I know I haven’t always been kind to you, but over the past few years, you’ve grown on me, I’ve even started to recommend you to people. But now?
Now you’re giving me things like the iPad, which really wasn’t the game-changer that Steve tried to make it out to be. No multitasking and no Flash support on a device that would cost me two to three times what a good netbook would? Did you really think that people wouldn’t notice the blue Lego blocks every time they tried to visit…Well, just about anything on the web anymore?
And Aperture 3, you know how much I hate Nikon’s Capture NX2 for its workflow, but love the results it gives me. Aperture 3 could have made me happy, great results with a trademark Apple user experience. But no, right out of the box you had to screw up my photos.
I know that sometimes there are little issues that pop up at the last moment, but c’mon, all you had to do, was import some photos and the problem would be noticeable. You and I both know that my little D90 has been on the market for a year and a half, so it wasn’t that you didn’t have time for a little QA.
Nikon and Canon together make up what percentage of the market you’re gunning for? I’d hazard a guess of at least 80%, and I’m sure that’s conservative. Think of the market share: People who need more than Photoshop Elements or Lightroom, but can’t afford a full version of Photoshop. That could all be yours, and probably a new car too!
Now I realize that you’re probably thinking “What’s the big deal, all you have to do, is rotate the photos yourself!”, and while that’s true, it leaves me wondering “what else is missing or not-quite-right”. What’s that they say about second chances for first impressions?
C’mon guys, maybe it’s time to lay off the Humboldt imports, or if you haven’t been smoking lately, maybe it’s time to pick the pipe back up again.
